BIG Incentives for Homeowners to Sell Now
Posted by Dan Kennedy on
In negotiations, leverage is the power that one side may have to influence the other side while moving closer to their negotiating position. A party’s leverage is based on the ability to award benefits or eliminate costs on the other side. In today’s market, buyers have compelling reasons to purchase a home now: To own a home of their own To buy before prices continue to appreciate To secure a mortgage at a historically low rate, while they last These buyer needs give the seller tremendous leverage. Most already realize this leverage enables the homeowner to sell at a good price. However, this leverage may also be used to negotiate time to find their next home. The homeowner could sell their home to the buyer at today’s price, which will enable the…
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